Creating successful thought leadership campaigns

Challenge

The company was unable to position itself as a thought leader in the contact lens space

Contact lens solutions provider, approached Cognitive Strategists to fuel a new thought leadership campaign with newsworthy insights for an international audience.

Approach

Surveying Contact lens

Wearers in the targeted area we uncovered the surprising bad habits people all over the world have in common, and identified top myths about wearing contact lenses.

Compiled information across markets

We compiled the most interesting information across all seven markets(targeted regions), in addition to highlighting key differences across demographics and region-specific results.

We designed the report to help internal insights and PR teams navigate the findings and easily identify the most headline-worthy takeaways, to ensure successful thought leadership campaigns.