Pairing technology with passion on heavy engineering

Challenge

The client was loosing its edge to competition and needed a strong strategy to sustain in the market & address a larger market

An ambitious pre-school wanted to streamline its existing business and introduce new methods and activities for profitable business. The company realizes that a complete transformation in the approach to doing business is required to achieve these aspirations

Approach

Created partner profile for each of the division - Created a desirable profile of an ideal technology partner for each of the division based on the capabilities of the client and the requirement of the technology. These parameters were later used to prioritize between the different short listed potential technology alliance partners

Assessment of the players who have access to the desired technology - Conducted a scan of players across the globe with a mix of manufacturers and design/ engineering firms which have access to the desired technology

Evaluated various partnership models - Evaluated various partnership models including technology transfer, royalty based approach, joint venture, contract manufacturing etc

Shortlisted companies suitable to the client - Based on a multi-level filtration process, created a short list of companies suitable to the client

Key Milestones

Back in the game with wider capabilities -Improved product performance and product variations were introduced, post implementation phase was redesigned for greater customer satisfaction

Agreement with an alliance partner - Stronger alliances were established to implement new product introductions and new markets

Addressed larger market with the new alliance - New regions with wider addressable market meant improved revenues, newer challenges with new capabilities and risks