Transformation – For a Pulp & Paper company
- Beena Libi
- Jul 6
- 1 min read
Updated: Jul 11

Challenge
All family members at the helm. Decisions delayed. Each one creates a new process, and a conflict is established. No clear leadership to decide and steer the company.
Poor communication. Resulted in degrowth, core people leaving the company, and major client relationships being in a challenge.
Solution
Professional approach to conduct business. Build a creative process for employees to follow and, when required, innovate.
Approach
Identify the vision of the founder and re-establish the vision. Hire professionals from outside the family to steer revenue growth. Establish an operational excellence framework with a creative process in each function.
Result
A new performance management system set an improved rigor in business approach.
New streams of revenue with higher margins were identified by the new team.
The cost of operations was reduced 2 times in the first year.



