Always growth is important to any business and we are committed to achieve the same

Challenge

Growth Strategy for a Leading Exporter in Loose, High Quality Diamonds

Evaluate the potential of the domestic market to fulfill its demand and grow

Approach

Secondary Research - Conducted an in-depth secondary research to understand characteristics and trends in the diamond market in India and around the world

Interview - Interviewed the heads of several prominent diamond exporters, traders, dealers, cutter and polishers, retailers and end consumers to understand the working and demand drivers of each entity in the value chain

Profiled Competitors - Profiled potential and existing competitors to study their existing strategies employed

Defined role in the value chain - Defined the scope of the organisation and the role it should play in the value chain to be competitive in the future

Key Milestones

In-depth understanding of the market - Profiles of buyers - why diamond is important to them and their emotions behind buying, pricing structures, gifting patterns, promotional programs

Competitor profiles were created - A strategy that creates a win-win was established with partnerships

Implementation Plan - A clear charter and champions to implement the findings were commissioned