A recipe for appliance’s brand digital success

Challenge

The appliance major was unable to provide a seamless online experience

As a growing brand it was extremely critical to communicate the USP of the brand through different mediums and here the client was unable to establish a strong communication sequence

Approach

Creating brand value

By ensuring a seamless user experience and positive marketing is all about making the customer feel good and enhancing the brand value

Improving the customer experience

Using an online platform Cognitive Strategists created education and experience for customers

Focussed on increasing sales

Once the brand value was communicated and improved customer experince established sales was the an inevitable outcome

Aligning the strong appliance brand with its global business strategy

By aligning the strong appliance brand with its global business strategy we created a long-term plan of iterative improvement, gradually adding functionality to its site to delight customers across the world

Key Milestones

Newly responsive site

The newly responsive site can now be accessed on desktop, mobile or tablet, in over 5 language variants, with a continual roll-out program that is helping expand company’s presence

Enhancements to the e commerce experience

Further enhancements to the e commerce experience include the ability for customers to register their products online, as well as find and share inspiration for recipes

Increase in visitor numbers

Since our involvement the company has seen visitor numbers double, year-on-year