Designing inspiration for an architectural practice

Challenge

Absence of a digital presence

Tangent brings together architects, designers, engineers and urbanists to create incredible and inspirational places around the world, and they need an online experience that matches its output

Approach

Set up a workshop to understand Tangent’s culture

Cognitive’s Digital practice used its internal culture framework to assess Tangent’s culture and values

Identifying & creating an experience digitally

With tight deadlines, workshops were required to keep the focus on delivering an experience that would meet Tangent’s expectations

Communicating the Tangent brand digitally

Collaboration and an agile development approach allowed us to push the boundaries and build a bold, engaging and responsive site that truly represents the Tangent brand

The ultimate digital presence

Cognitive’s Digital practice created a website that’s not only visually stunning, but technically sophisticated. Beyond the visual experience, the site takes advantage of many of our design key features to create a multi-lingual website. The ability to create a ‘collection’ of favourite pages and share these with colleagues or clients has proved a particular highlight of this project

Key Milestones

Created a Website

Cognitive’s Digital practice created a website that’s not only visually stunning, but technically sophisticated

10% increase in engagement

Within weeks of the new site going live, Tangent saw a 10% increase in engagement

Mobile visits increase by over 50%

The fully responsive nature of the site has seen mobile visits increase by over 50% year on year