Assess-e-commerce-readiness

Challenge

Build e-commerce to sell auto parts online

An auto part major wanted to study the willingness and readiness of channel partners and end customers to buy auto parts online

Approach

Studied Existing landscape

Conducted a study on types of auto parts traded online

Studied User preferences

Interviewed users to identify their preferences to buy auto parts online

Conducted Competition analysis & benchmarked best practices

A report on how competition trades auto parts online was documented

Other E-Commerce models were benchmarked

A detailed study on Other E-Commerce models were benchmarked and documented

Key Milestones

Identify opportunities

The client gained deep insights on operational process required to set up an online commerce portal

Adjust products and business

• Captured E-commerce potential and size & Suggested best practices of trading online

• Suggested E-commerce strategy & plans and types of auto parts traded online